Training Marketing Communications and Media Planning
Training Marketing Communications and Media Planning
Training Marketing Communications and Media Planning. Advertising and marketing communications’ is the art and business of developing and communicating messages that provide consumers with information about products, services and ideas. Marketing communications is exciting, creative, demanding, rewarding and challenging. This course is designed to provide training in the theoretical and practical aspects of modern marketing communications. Participants will review the many marketing tools available, digital or conventional, and learn about the whole advertising and communication function using a variety of media techniques geared for campaign success.
Course Methodology
The course includes group exercises and case studies, brief presentations by the participants to defend the findings related to case studies, videos, and comprehensive workshops.
ikuti juga : training public relations media skills
Objectives
- Describe the field of marketing communication and explain the characteristics of successful campaigns (offline and online)
- Optimize visibility of brand or company image by exercising well rounded knowledge of event concepts and strategies
- Define the principles of Integrated Marketing Communication (IMC) and describe how companies apply these principles to ensure messages are heard by both consumers and businesses
- Apply insights and skills needed to manage special marketing communications issues and create successful solutions
- Recognize and implement social media vehicles and tactics to maximize the marketing campaign return on investment
Competencies
- Communication functions
- Media alternatives
- Marketing communication planning
- Media scheduling
- Event concepts and management
- Brand positioning
- Social media campaigns
Audience
The course is designed for professionals in marketing, communication, advertising, public relations, human resources, sales, and business development who need practical, up-to-date knowledge of marketing strategy and techniques. The course is aimed at all types of organizations such as large corporations, government agencies, small businesses and non profit entities.
Metode Pelatihan Info Diklat :
- Presentasi
- Diskusi
- Case Study
- Simulation
- Evaluation (Pre and Post Test)
- Kunjungan/Praktek (Menyesuaikan/tentative)
Informasi Kontak
Email : infodiklat.indonesia@gmail.com | info@info-diklat.com | info@diklat-indonesia.com
| Lokasi & Investasi | Fasilitas |
|---|---|
| - Yogyakarta - Jakarta - Bandung - Bali - Surabaya - Malang - Batam - Lombok | - FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara/Stasiun/Terminal) - FREE Transporsi Peserta ke tempat pelatihan . - Module atau Handout - FREE Flashdisk - Sertifikat - FREE Bag or bagpackers (Tas Training) - Training Kit (Dokumentasi photo, Blocknote, ATK, etc) - 2x Coffe Break & 1 Lunch - FREE Souvenir Exclusive - Training room full AC and Multimedia |
| Catatan |
|---|
| Hotel untuk pelatihan ada beberapa pilihan seperti Hotel Ibis, Hotel Aston, Hotel Amaris, Hotel Cavinton, Hotel Hyatt, Hotel Grand Aston, Novotel, Hotel Harris, Hotel 101, Hotel Grand Mercure,Ritz Carlton, Hotel Ibis Style dan masih banyak pilihan menarik lainnya.Apabila perusahaan membutuhkan paket in house training anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan. Dapatkan harga spesial untuk pengiriman minimal 3 peserta dari perusahaan yang sama. |
| Jadwal Pelatihan | Online Training |
|---|---|
| - 14-16 Januari 2025 - 4-6 Februari 2025 - 18-19 Msret 2025 - 22-24 April 2025 - 6-8 Mei 2025 - 17-19 Juni 2025 - 8-10 Juli & 29-31 JuIi 2025 - 26-28 Agustis 2025 - 16-18 September 2025 - 7-9 Oktober 2025 - 11-12 November 2025 - 2-4 Desember & 16-18 Desember 2025 | - Instruktur mengajar secara LIVE Durasi 4 jam perhari selama 2 hari pelaksanaan - Media Live training Google Meet, Zoom atau Team link - Harga khusus Training yang sama diikuti oleh beberapa peserta dari perusahaan yang sama |
